The Company
NYB Comunicação e Marketing
is the founding company of the NYB Group, owner of the national and european trade mark “NYB”.
We are an expert agency in Communication and Marketing consultancy and advisory services.
How do we know we’re the right agency?
We don’t. But our clients say we are.
That’s how we are at NYB.
We believe that there is no good agency without a good client.
That results arise from the cooperation of the parties, each giving their best.
We believe that communication is part of the human essence and that marketing has only one objective: to add value.*Even without absolute certainty of being the right agency, we believe we are:
every time we merge with the client,
every time we find different solutions to new challenges,
whenever our answers avoid new questions.
And our clients agree.
We manage skills… since 2004.
* Pure poetry… Marketing aims to produce behaviour.
Services
Communication and Marketing Services
NYB offers a set of integrated solutions in Communication and Marketing that produce an ideal mix to meet market demands.
NYB works for national and international organisations inserted in various sectors of activity.
Each case is analysed individually, in accordance with rigorous and sustained technical procedures.
The result of the diagnosis is the proposal for NYB services.
Contracting NYB services guarantees that the best solution will be reached, using the necessary instruments to implement the approved action plan.
Team Leader
Luís Nunes (FCIM, CMktr) is a founding partner of the NYB group, assuming the direction of Marketing for the group’s companies and, in particular, NYB Comunicação e Marketing.
A specialist in Marketing, he coordinates the execution of projects and leads multidisciplinary teams made up according to the needs of each client.
He is also a guest lecturer at the University of Aveiro and the Politchnic University Coimbra.
He began his career in the area of Communication at Sociedade Ponto Verde, after brief experiences as a trainee journalist at Agência LUSA and Semanário Económico.
He attended an Executive Master’s Degree in Management (ISCTE), a Post-Graduation in Market Studies & CRM (ISEGI/UNL) and a degree in Social Communication (ISCSP/ UTL).
He is bilingual in Portuguese and German and fluent in English.