STRATEGY

CONSULTANCY

ADVISORY

TRAINING

The Company

NYB Comunicação e Marketing is the founding company of the NYB Group, owner of the national and european trade mark “NYB”.

We are an expert agency in Communication and Marketing consultancy and advisory services.

How do we know we’re the right agency?

We don’t. But our clients say we are.
That’s how we are at NYB.
We believe that there is no good agency without a good client.
That results arise from the cooperation of the parties, each giving their best.
We believe that communication is part of the human essence and that marketing has only one objective: to add value.*

Even without absolute certainty of being the right agency, we believe we are:

every time we merge with the client,

every time we find different solutions to new challenges,

whenever our answers avoid new questions.

And our clients agree.

We manage skills… since 2004.

* Pure poetry… Marketing aims to produce behaviour.

Services

Communication and Marketing Services

NYB offers a set of integrated solutions in Communication and Marketing that produce an ideal mix to meet market demands.

NYB works for national and international organisations inserted in various sectors of activity, namely  Environment; Banking; Fashion; Food; Pharmaceuticals; Cosmetics; Automotive; Luxury Goods; Education; Real Estate; Transport; NGOs; Media; Entertainment etc.

Each case is analysed individually, in accordance with rigorous and sustained technical procedures.

The result of the diagnosis is the proposal for NYB services, built on the skills of our partners.

Contracting NYB services guarantees that the best solution will be reached, using the necessary instruments to implement the approved action plan.

Media Advisory

  • Media relations managment
  • Press releases and information to the Press
  • Press Conference crganisation
  • Media Training
  • Clipping and Media monitoring services

Corporate Communication

  • Communication Plans
  • Corporate Image
  • Internal Communication
  • International Communication
  • Crisis Communication Plan
  • Design and Edition of Publications (Newsletters, Brochures, Report and Accounts)

Marketing Intelligence

  • Market & Consumer Research
  • CRM (Customer Relationship Management)
  • Strategic business plans
  • Communication and Marketing Auditing

Product Marketing

  • Strategic product positioning
  • Product launch
  • Merchandising
  • Promotion

Communication and Digital Marketing

We offer integrated and multi-platform solutions, online and offline, tailored to the resources, objectives and targets to be achieved.

  • B-Marketing Strategies
  • Creation of WebSites with exclusively professional hosting
  • Online shops
  • Apps for Android systems
  • SEM, SEO, SEA – namely GoogleADS
  • Management and production of content for social networks
  • Multimedia Kiosks
  • 3D Animation

Team Leader

Luís Nunes (FCIM, CMktr)  is a founding partner of the NYB group, assuming the direction of Marketing for the group’s companies and, in particular, NYB Comunicação e Marketing.

A specialist in MarketMarketing, he coordinates the execution of projects and leads multidisciplinary teams made up according to the needs of each client.

He is also a guest lecturer at the University of Aveiro, Politécnico de Coimbra and Politécnico de Leiria.

He began his career in the area of Communication at Sociedade Ponto Verde, after brief experiences as a trainee journalist at Agência LUSA and Semanário Económico.
He attended an Executive Master’s Degree in Management (ISCTE), a Post-Graduation in Market Studies & CRM (ISEGI/UNL) and a degree in Social Communication (ISCSP/ UTL).

He is bilingual in Portuguese and German and fluent in English.