NYB Comunicação e Marketing

How do we know we’re the right agency?

We don’t. But our clients say we are.
That’s how we are at NYB.
We believe that there is no good agency without a good client.
That results arise from the cooperation of the parties, each giving their best.
We believe that communication is part of the human essence and that marketing has only one objective: to add value.*

Even without absolute certainty of being the right agency, we believe we are:

 every time we merge with the client, 

every time we find different solutions to new challenges, 

whenever our answers avoid new questions.

And our clients agree.

We manage skills… since 2004.

* Pure poetry… Marketing aims to produce behaviour.

Our Philosophy

NYB promotes the permanent satisfaction of our partners’ needs.

Quality is a fundamental requirement in our work.

Knowing that it is possible to do things well and better is NYB’s position when faced with every challenge… even if the wheel has already been invented.

We make three commitments to all our partners:
– ETHICS in professional relationships;
– PROACTIVITY in the marketplace;
– FAST in our response to challenges.


Team Leader

Luís Nunes (FCIM, CMktr)  is a founding partner of the NYB group, assuming the direction of Marketing for the group’s companies and, in particular, NYB Comunicação e Marketing.

A specialist in Marketing and Advertising, in 2020 he was elected a Fellow (FCIM) by The Chartered Institute of Marketing, a British institute for which he also holds the title of Chartered Marketer.

As head of NYB Comunicação e Marketing, he coordinates the execution of projects and leads multidisciplinary teams made up according to the needs of each client.

He is also a guest lecturer at the University of Aveiro, Politécnico de Coimbra and Politécnico de Leiria.

He began his career in the area of Communication at Sociedade Ponto Verde, after brief experiences as a trainee journalist at Agência LUSA and Semanário Económico.
He attended an Executive Master’s Degree in Management (ISCTE), a Post-Graduation in Market Studies & CRM (ISEGI/UNL) and a degree in Social Communication (ISCSP/ UTL).

He is bilingual in Portuguese and German and fluent in English.


Virtually all projects are carried out in partnership with other partner companies, recognised specialists in specific areas. We present a brief selection of projects to which NYB Comunicação e Marketing has directly or indirectly contributed.

ALS Life Sciences Portugal
Marketing & Communications Consulting

PDA Portugal
Communications Consultancy and Marketing

Communications and Marketing Consulting

Digital Marketing & Communication

Communications Consultancy (2016-2018)

Marketing & Digital Communication

Green Services Wehrmann
Corporate Identity, WebMarketing

WebSite, WebMarketing, SEA

WebSite, Email Marketing

New Textiles
Press Advisory, WebMarketing

Dog’s Wish
Press Advisory

Élia Lé Make-Up Artist
Communication and Marketing, Multimedia, WebSite

Corporate Image

Marketing Strategy for the launch of a Software as a Service

Natur House Portugal
2008 Communication and Marketing Strategy*
Search Marketing Campaign

Prova Geral – Real Estate Activity
Corporate Image, Press Advisory

(REFER) RAVE – High Speed Rail Network
Communication and Marketing Consultancy, Communication Plan 2004-2010, Multimedia Solutions, 3D. (joint venture with Series)

REMAX Premium
Communication Consultancy, Advertising, Multimedia Solutions

Robbialac/ Materis Paints
Rebranding* Communication Strategy

Communication and Marketing Plan 2008

Several pharmaceutical laboratories
Multimedia Solutions, 3D, Communication and Marketing Strategies*.

Series Communication and Design
Communication and Marketing Advice, Web and 3D Solutions.
* Partnerships and Strategic Consulting in multiple projects with Series.